H Project Knot On My Planet Launch
We’ve all heard of the old adage “an elephant never forgets.” But with this mighty species in danger, if we don’t take action it’s the elephants that risk being forgotten.
That’s why I’m a HUGE fan of Holt Renfrew and their H project (Holt’s specialty department focusing on social responsibility). They’ve partnered with ethical Canadian brand Kotn and #knotonmyplanet to create a series of limited edition tees with one goal in mind: save the elephants.
The t-shirts feature an illustration of the gentle giant by artist Melody Hansen and of course 100% of the profits are donated to the Elephant Crisis Fund. If you’re in the market for a new basic tee, please consider this one – a single purchase can really make a difference!